He only recalls receiving one DMCA notice – ever – from Blogger. As this email did not name the offending song, he says he doesn't know what caused the complaint. Masala's bloggers responded to Google's email, Decouflet insists, but never heard back. That is, until their entire site – and more than four years of archives – were deleted this week.

Chez Google, on aime bien jouer à "qui est le plus bête ?". Le problème, c'est qu'ils gagnent souvent.